Market Research

Mountain View Corridor (MVC): For the MVC project, a local freeway project, I was on the research team to conduct quantitative and qualitative research in order to develop a well-executed strategic communication plan for the construction phase of the project.

• Key-influencer interviews (media, local governments, opinion leaders, transportation industry)
• Stakeholder contact analysis (residents, local governments, businesses)
  
• Focus groups (pulled residents from the project areas)
  
• Phone survey (surveyed residents in project areas)
  

This research enabled the team to create communication goals, strategies and tactics; to ensure the public is kept informed throughout the construction process.

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I also work to complete primary and secondary research for new business proposals.