CommuterLink Traffic Dashboard

In the Summer of 2010 I was appointed as the CommuterLink Traffic Dashboard PR manager. The dashboard had existed at this time with about 35 users but was undergoing a major makeover to improve the functionality and add new features.

I have spent the last seven months spreading the word about the dashboard to targeted local businesses, organizations and state construction projects.
PR efforts:

• UDOT has tweeted about the Dashboard and many followers have requested the application for their website with the tweet content and schedule I have provided them.
  
• Demo site (see below)
• Partnership with UDOT construction projects
• News release being distributed the end of November 2011 (sample to be posted).
  
• Exposure at targeted events: IAP2 training event and the 2010 UDOT Engineering Conference.

Results:
28 presentations have been given to business and organizations across the Wasatch Front. More than double that have requested the dashboard to put on their business' homepage.

Demo site: